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The Honest Alternative to High-End Hype.
We craft clean, long-lasting fragrances inspired by icons and made for everyday wear.
Based on 950 reviews
Affordable
Craftsmanship
Skin Safe
Money Back
Dupe Theory
Luxury without the price tag
Oil based formula - non drying
No harsh chemicals, parabens...
30-Day Scent Guarantee.
Others
Loved by thousands. Chosen by you.
Explore our most requested scents... inspired by modern classics and timeless icons.
- Men
- Women
- Unisex
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Why People Choose Dupe Theory
Excellent
4.7/ 5
Worth Every Dollar 100%
Not just a dupe a seriously good fragrance on its own. Clean, long-lasting, and super easy to wear.
Not just a dupe a seriously good fragrance on its own. Clean, long-lasting, and super easy to wear.
Not just a dupe a seriously good fragrance on its own. Clean, long-lasting, and super easy to wear.
Dillon B.
I love it!
Nearly identical scent and very quick shipping.
Nearly identical scent and very quick shipping.
Nearly identical scent and very quick shipping.
Cathrine
Smells Just Like the Original 😍
Honestly shocked how close this smells to my old designer bottle. Same vibe, same lasting power, way better price.
Honestly shocked how close this smells to my old designer bottle. Same vibe, same lasting power, way better price.
Honestly shocked how close this smells to my old designer bottle. Same vibe, same lasting power, way better price.
Emma R.
My New Everyday Scent
Light, clean, and lasts through my workday. Dupe Theory made it easy to switch from overpriced designer bottles.
Light, clean, and lasts through my workday. Dupe Theory made it easy to switch from overpriced designer bottles.
Light, clean, and lasts through my workday. Dupe Theory made it easy to switch from overpriced designer bottles.
Daniel M.
Quality You Can Feel
The texture, the drydown, the performance all so smooth. It smells familiar but softer and easier to wear.
The texture, the drydown, the performance all so smooth. It smells familiar but softer and easier to wear.
The texture, the drydown, the performance all so smooth. It smells familiar but softer and easier to wear.
Sofia S.
Perfect for Someone Who Hates Guessing
The descriptions were accurate and the scent I picked fit my style right away. It’s become my signature scent...
The descriptions were accurate and the scent I picked fit my style right away. It’s become my signature scent...
The descriptions were accurate and the scent I picked fit my style right away. It’s become my signature scent...
Jarrod T.
Finally, Affordable Fragrance That Lasts
I used to think affordable meant weak. These last all day on my skin and even longer on my clothes. Super impressed.
I used to think affordable meant weak. These last all day on my skin and even longer on my clothes. Super impressed.
I used to think affordable meant weak. These last all day on my skin and even longer on my clothes. Super impressed.
Maia V.
Worth Every Dollar 100%
Not just a dupe a seriously good fragrance on its own. Clean, long-lasting, and super easy to wear.
Not just a dupe a seriously good fragrance on its own. Clean, long-lasting, and super easy to wear.
Not just a dupe a seriously good fragrance on its own. Clean, long-lasting, and super easy to wear.
Dillon B.
I love it!
Nearly identical scent and very quick shipping.
Nearly identical scent and very quick shipping.
Nearly identical scent and very quick shipping.
Cathrine
Smells Just Like the Original 😍
Honestly shocked how close this smells to my old designer bottle. Same vibe, same lasting power, way better price.
Honestly shocked how close this smells to my old designer bottle. Same vibe, same lasting power, way better price.
Honestly shocked how close this smells to my old designer bottle. Same vibe, same lasting power, way better price.
Emma R.
My New Everyday Scent
Light, clean, and lasts through my workday. Dupe Theory made it easy to switch from overpriced designer bottles.
Light, clean, and lasts through my workday. Dupe Theory made it easy to switch from overpriced designer bottles.
Light, clean, and lasts through my workday. Dupe Theory made it easy to switch from overpriced designer bottles.
Daniel M.
Quality You Can Feel
The texture, the drydown, the performance all so smooth. It smells familiar but softer and easier to wear.
The texture, the drydown, the performance all so smooth. It smells familiar but softer and easier to wear.
The texture, the drydown, the performance all so smooth. It smells familiar but softer and easier to wear.
Sofia S.
Perfect for Someone Who Hates Guessing
The descriptions were accurate and the scent I picked fit my style right away. It’s become my signature scent...
The descriptions were accurate and the scent I picked fit my style right away. It’s become my signature scent...
The descriptions were accurate and the scent I picked fit my style right away. It’s become my signature scent...
Jarrod T.
Finally, Affordable Fragrance That Lasts
I used to think affordable meant weak. These last all day on my skin and even longer on my clothes. Super impressed.
I used to think affordable meant weak. These last all day on my skin and even longer on my clothes. Super impressed.
I used to think affordable meant weak. These last all day on my skin and even longer on my clothes. Super impressed.
Maia V.
Worth Every Dollar 100%
Not just a dupe a seriously good fragrance on its own. Clean, long-lasting, and super easy to wear.
Not just a dupe a seriously good fragrance on its own. Clean, long-lasting, and super easy to wear.
Not just a dupe a seriously good fragrance on its own. Clean, long-lasting, and super easy to wear.
Dillon B.
I love it!
Nearly identical scent and very quick shipping.
Nearly identical scent and very quick shipping.
Nearly identical scent and very quick shipping.
Cathrine
Smells Just Like the Original 😍
Honestly shocked how close this smells to my old designer bottle. Same vibe, same lasting power, way better price.
Honestly shocked how close this smells to my old designer bottle. Same vibe, same lasting power, way better price.
Honestly shocked how close this smells to my old designer bottle. Same vibe, same lasting power, way better price.
Emma R.
My New Everyday Scent
Light, clean, and lasts through my workday. Dupe Theory made it easy to switch from overpriced designer bottles.
Light, clean, and lasts through my workday. Dupe Theory made it easy to switch from overpriced designer bottles.
Light, clean, and lasts through my workday. Dupe Theory made it easy to switch from overpriced designer bottles.
Daniel M.
Quality You Can Feel
The texture, the drydown, the performance all so smooth. It smells familiar but softer and easier to wear.
The texture, the drydown, the performance all so smooth. It smells familiar but softer and easier to wear.
The texture, the drydown, the performance all so smooth. It smells familiar but softer and easier to wear.
Sofia S.
Perfect for Someone Who Hates Guessing
The descriptions were accurate and the scent I picked fit my style right away. It’s become my signature scent...
The descriptions were accurate and the scent I picked fit my style right away. It’s become my signature scent...
The descriptions were accurate and the scent I picked fit my style right away. It’s become my signature scent...
Jarrod T.
Finally, Affordable Fragrance That Lasts
I used to think affordable meant weak. These last all day on my skin and even longer on my clothes. Super impressed.
I used to think affordable meant weak. These last all day on my skin and even longer on my clothes. Super impressed.
I used to think affordable meant weak. These last all day on my skin and even longer on my clothes. Super impressed.
Maia V.
Worth Every Dollar 100%
Not just a dupe a seriously good fragrance on its own. Clean, long-lasting, and super easy to wear.
Not just a dupe a seriously good fragrance on its own. Clean, long-lasting, and super easy to wear.
Not just a dupe a seriously good fragrance on its own. Clean, long-lasting, and super easy to wear.
Dillon B.
I love it!
Nearly identical scent and very quick shipping.
Nearly identical scent and very quick shipping.
Nearly identical scent and very quick shipping.
Cathrine
Smells Just Like the Original 😍
Honestly shocked how close this smells to my old designer bottle. Same vibe, same lasting power, way better price.
Honestly shocked how close this smells to my old designer bottle. Same vibe, same lasting power, way better price.
Honestly shocked how close this smells to my old designer bottle. Same vibe, same lasting power, way better price.
Emma R.
My New Everyday Scent
Light, clean, and lasts through my workday. Dupe Theory made it easy to switch from overpriced designer bottles.
Light, clean, and lasts through my workday. Dupe Theory made it easy to switch from overpriced designer bottles.
Light, clean, and lasts through my workday. Dupe Theory made it easy to switch from overpriced designer bottles.
Daniel M.
Quality You Can Feel
The texture, the drydown, the performance all so smooth. It smells familiar but softer and easier to wear.
The texture, the drydown, the performance all so smooth. It smells familiar but softer and easier to wear.
The texture, the drydown, the performance all so smooth. It smells familiar but softer and easier to wear.
Sofia S.
Perfect for Someone Who Hates Guessing
The descriptions were accurate and the scent I picked fit my style right away. It’s become my signature scent...
The descriptions were accurate and the scent I picked fit my style right away. It’s become my signature scent...
The descriptions were accurate and the scent I picked fit my style right away. It’s become my signature scent...
Jarrod T.
Finally, Affordable Fragrance That Lasts
I used to think affordable meant weak. These last all day on my skin and even longer on my clothes. Super impressed.
I used to think affordable meant weak. These last all day on my skin and even longer on my clothes. Super impressed.
I used to think affordable meant weak. These last all day on my skin and even longer on my clothes. Super impressed.
Maia V.
Worth Every Dollar 100%
Not just a dupe a seriously good fragrance on its own. Clean, long-lasting, and super easy to wear.
Not just a dupe a seriously good fragrance on its own. Clean, long-lasting, and super easy to wear.
Not just a dupe a seriously good fragrance on its own. Clean, long-lasting, and super easy to wear.
Dillon B.
I love it!
Nearly identical scent and very quick shipping.
Nearly identical scent and very quick shipping.
Nearly identical scent and very quick shipping.
Cathrine
Smells Just Like the Original 😍
Honestly shocked how close this smells to my old designer bottle. Same vibe, same lasting power, way better price.
Honestly shocked how close this smells to my old designer bottle. Same vibe, same lasting power, way better price.
Honestly shocked how close this smells to my old designer bottle. Same vibe, same lasting power, way better price.
Emma R.
My New Everyday Scent
Light, clean, and lasts through my workday. Dupe Theory made it easy to switch from overpriced designer bottles.
Light, clean, and lasts through my workday. Dupe Theory made it easy to switch from overpriced designer bottles.
Light, clean, and lasts through my workday. Dupe Theory made it easy to switch from overpriced designer bottles.
Daniel M.
Quality You Can Feel
The texture, the drydown, the performance all so smooth. It smells familiar but softer and easier to wear.
The texture, the drydown, the performance all so smooth. It smells familiar but softer and easier to wear.
The texture, the drydown, the performance all so smooth. It smells familiar but softer and easier to wear.
Sofia S.
Perfect for Someone Who Hates Guessing
The descriptions were accurate and the scent I picked fit my style right away. It’s become my signature scent...
The descriptions were accurate and the scent I picked fit my style right away. It’s become my signature scent...
The descriptions were accurate and the scent I picked fit my style right away. It’s become my signature scent...
Jarrod T.
Finally, Affordable Fragrance That Lasts
I used to think affordable meant weak. These last all day on my skin and even longer on my clothes. Super impressed.
I used to think affordable meant weak. These last all day on my skin and even longer on my clothes. Super impressed.
I used to think affordable meant weak. These last all day on my skin and even longer on my clothes. Super impressed.
Maia V.
Worth Every Dollar 100%
Not just a dupe a seriously good fragrance on its own. Clean, long-lasting, and super easy to wear.
Not just a dupe a seriously good fragrance on its own. Clean, long-lasting, and super easy to wear.
Not just a dupe a seriously good fragrance on its own. Clean, long-lasting, and super easy to wear.
Dillon B.
I love it!
Nearly identical scent and very quick shipping.
Nearly identical scent and very quick shipping.
Nearly identical scent and very quick shipping.
Cathrine
Smells Just Like the Original 😍
Honestly shocked how close this smells to my old designer bottle. Same vibe, same lasting power, way better price.
Honestly shocked how close this smells to my old designer bottle. Same vibe, same lasting power, way better price.
Honestly shocked how close this smells to my old designer bottle. Same vibe, same lasting power, way better price.
Emma R.
My New Everyday Scent
Light, clean, and lasts through my workday. Dupe Theory made it easy to switch from overpriced designer bottles.
Light, clean, and lasts through my workday. Dupe Theory made it easy to switch from overpriced designer bottles.
Light, clean, and lasts through my workday. Dupe Theory made it easy to switch from overpriced designer bottles.
Daniel M.
Quality You Can Feel
The texture, the drydown, the performance all so smooth. It smells familiar but softer and easier to wear.
The texture, the drydown, the performance all so smooth. It smells familiar but softer and easier to wear.
The texture, the drydown, the performance all so smooth. It smells familiar but softer and easier to wear.
Sofia S.
Perfect for Someone Who Hates Guessing
The descriptions were accurate and the scent I picked fit my style right away. It’s become my signature scent...
The descriptions were accurate and the scent I picked fit my style right away. It’s become my signature scent...
The descriptions were accurate and the scent I picked fit my style right away. It’s become my signature scent...
Jarrod T.
Finally, Affordable Fragrance That Lasts
I used to think affordable meant weak. These last all day on my skin and even longer on my clothes. Super impressed.
I used to think affordable meant weak. These last all day on my skin and even longer on my clothes. Super impressed.
I used to think affordable meant weak. These last all day on my skin and even longer on my clothes. Super impressed.
Maia V.
Our Founder, Frank
The Dupe Theory.
Dupe Theory began as a personal frustration.
Designer fragrances had become untouchable — priced for branding, not wear. At the same time, most alternatives cut corners, diluted formulas, or chased trends.
The goal was simple: create inspired fragrances that focus on formulation, balance, and wear — without excess or markup.
Today, Dupe Theory remains family-owned, small-batch, and hands-on. Every bottle is blended with the same intention it started with.
Clean, safe + cruelty-free.
Made with premium oils, no harsh chemicals. Tested on Friends.
Inspired by icons. Made affordable.
Fine fragrance designed for real life and accessible to everyone.
Created by hand. Guided by passion.
Every scent begins in our founder’s hands...
30-Day Scent Guarantee
Love it or return it.
Hassle-free. Always fair.