Dupe Theory began with men’s skincare a small collection built on simplicity and care.
But behind every product, there was always one thing that stood out: the scent.
That quiet detail sparked something bigger.
I wanted to understand why fine fragrance was so powerful and why it had become so unreachable due to high price tags.
That question led me on a journey through perfumeries and labs around the world from France and Italy to Canada and the U.S.
I created relationships with incredible perfumers, learned from their experience, and discovered the truth: great fragrance doesn’t have to come with a luxury markup.
To make luxury fragrance accessible — without compromise.
We recreate and reimagine the world’s most admired scents so that everyone can experience them, every day.
No inflated prices. No hidden formulas. Just quality, transparency, and care.
At Dupe Theory, we study the icons of scent the fragrances people love but often can’t justify buying.
Some of our creations are true dupes, built to mirror those originals with precision.
Others are inspired interpretations that go further stronger longevity, cleaner ingredients, better wear.
Each one is designed to capture the essence of luxury and make it reachable.
Frank & Enza, Founders of Dupe Theory
