Dupe Theory — Formula Guide
Two Formulas.
One Obsession.
Every scent we make is available in two distinct formulas. Same inspired fragrance, crafted for how you live.
Two Formulas.
Extrait de Parfum
35% - 45% fragrance oil concentration - Spray
Our original formula. A fine mist that opens boldly, evolves through the day, and leaves a trail. At 35% - 45% oil concentration to alcohol — the highest tier in perfumery this is fragrance that announces itself.
- Wear: Work, evenings, occasions where presence matters
- Longevity: 4–12 hours on skin, longer on fabric
- Projection: Medium to strong sillage
- Application: Spray to pulse points from 10–15cm
- Best for: Those who like to be noticed
100% Pure OIl
Alcohol-free concentrate · 10ml & 30ml roller / dropper
No alcohol. No evaporation. Just fragrance in its most concentrated form, applied directly to skin and absorbed slowly over hours. Intimate, long-lasting, and gentle enough for sensitive skin.
- Wear: Daily, travel, close contact moment
- Longevity: 8–16 hours, builds with body heat
- Projection: Close-to-skin, personal sillage
- Application: Roll or dropper directly onto pulse points
- Best for: Sensitive skin, halal-conscious, minimalists
Two Formulas. One Obsession.
High Concentration Spray Perfumes & Alcohol Free Pure Oil Editions.
Concentration
Base
Alcohol-free
Opening
Dry-down
Extrait de Parfum
40% Fragrance oil + Alcohol
Alcohol + oil
NO
Bold, immediate burst
Evolves over hours
Pure Oil
Undiluted concentrate
Carrier oil only
YES
Soft, gradual bloom
Stays truer to base
How to wear
Extrait de Parfum — spray
- Apply to clean, moisturised skin — fragrance clings longer over hydration
- Hold bottle 10–15cm (4"-6") from skin and spray once or twice to pulse points: wrists, neck, behind the ears.
- Don't rub. Let the mist settle and dry naturally
- A few sprays on clothing (collar or scarf) extends the life significantly
- At 40% concentration, less is more start with a few sprays and build if needed
Pure Oil - Roller / Dropper
- Roll directly onto pulse points: inner wrists, base of throat, behind knees for a rising trail
- Let the oil absorb for 30–60 seconds before contact with clothing
- The warmth of your skin activates the fragrance no need to rub
- Reapply after 4–5 hours for an all-day experience
- Layer over the matching Extrait for extended depth and longevity
At Dupe Theory, we study the icons of scent the fragrances people love but often can’t justify buying.
Some of our creations are true dupes, built to mirror those originals with precision.
Others are inspired interpretations that go further stronger longevity, cleaner ingredients, better wear.
Each one is designed to capture the essence of luxury and make it reachable.
Luxury isn’t a price tag it’s a feeling.
And we believe everyone deserves to feel it.
Frank & Enza, Founders of Dupe Theory