Dupe Theory — Formula Guide
Three Formulas.
One Obsession.
Every top scent we make is available in three distinct formulas. Same inspired fragrance, crafted for how you live.
Three Formulas.
Extrait de Parfum
35% - 45% fragrance oil concentration - Spray
Our original formula. A fine mist that opens boldly, evolves through the day, and leaves a trail. At 35% - 45% oil concentration to alcohol — the highest tier in perfumery this is fragrance that announces itself.
- Wear: Work, evenings, occasions where presence matters
- Longevity: 4–12 hours on skin, longer on fabric
- Projection: Medium to strong sillage
- Application: Spray to pulse points from 10–15cm
- Best for: Those who like to be noticed
100% Pure OIl
Alcohol-free concentrate · 10ml & 30ml roller / dropper
No alcohol. No evaporation. Just fragrance in its most concentrated form, applied directly to skin and absorbed slowly over hours. Intimate, long-lasting, and gentle enough for sensitive skin.
- Wear: Daily, travel, close contact moment
- Longevity: 8–16 hours, builds with body heat
- Projection: Close-to-skin, personal sillage
- Application: Roll or dropper directly onto pulse points
- Best for: Sensitive skin, halal-conscious, minimalists
Naked Glow
Hydrating Perfume Body Oil · 120ml pump
Apply first. Smell incredible all day.
Most fragrance fades because it has nothing to hold onto. Dry skin lets scent molecules evaporate fast even at high concentration.
Naked Glow changes that. Apply it to damp skin after your shower. The MCT and Squalane base absorbs in 60 seconds, bonds to your skin, and creates a scent-locking layer. Then apply your Dupe Theory fragrance on top. The difference in how long it stays is immediate and significant.
This is the step the fragrance industry forgot to tell you about.
- Wear: Morning ritual, pre-fragrance base, post-shower
- Longevity: Extends your fragrance wear by 4–8 hours
- Projection: Deepens and anchors your chosen fragrance
- Application: 2–3 pumps to damp skin, 60 seconds to absorb, then layer your scent on top
- Best for: Anyone whose fragrance fades by midday
Two Formulas. One Obsession.
High Concentration Spray Perfumes & Alcohol Free Pure Oil Editions.
Concentration
Base
Alcohol-free
Opening
Dry-down
Extrait de Parfum
40% Fragrance oil + Alcohol
Alcohol + oil
NO
Bold, immediate burst
Evolves over hours
Pure Oil
Undiluted concentrate
Carrier oil only
YES
Soft, gradual bloom
Stays truer to base
Naked Glow
MCT + Squalane base
Hydrating Perfume body oil
YES
Deepens + anchors other formulas
Locks your fragrance for the day
How to wear
Extrait de Parfum — spray
- Apply to clean, moisturised skin — fragrance clings longer over hydration
- Hold bottle 10–15cm (4"-6") from skin and spray once or twice to pulse points: wrists, neck, behind the ears.
- Don't rub. Let the mist settle and dry naturally
- A few sprays on clothing (collar or scarf) extends the life significantly
- At 40% concentration, less is more start with a few sprays and build if needed
Pure Oil - Roller / Dropper
- Roll directly onto pulse points: inner wrists, base of throat, behind knees for a rising trail
- Let the oil absorb for 30–60 seconds before contact with clothing
- The warmth of your skin activates the fragrance no need to rub
- Reapply after 4–5 hours for an all-day experience
- Layer over the matching Extrait for extended depth and longevity
Naked Glow — Pump Bottle
- After your shower, pat skin so it is slightly damp — not dry
- Use enough to cover the areas you'll be wearing
your fragrance — 2 pumps per arm, 2 pumps on
your chest, 1-2 pumps on your neck. For full
body application, 10-15 pumps is typical. - Allow 60 seconds to absorb fully before applying fragrance
- Apply your Dupe Theory Extrait de Parfum or Pure Oil on top as normal
- Your scent bonds to the oil layer and stays hours longer than it would on dry skin alone
At Dupe Theory, we study the icons of scent the fragrances people love but often can’t justify buying.
Some of our creations are true dupes, built to mirror those originals with precision.
Others are inspired interpretations that go further stronger longevity, cleaner ingredients, better wear.
Each one is designed to capture the essence of luxury and make it reachable.
Luxury isn’t a price tag it’s a feeling.
And we believe everyone deserves to feel it.
Frank & Enza, Founders of Dupe Theory